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The Education of a Reluctant Businessman with Yvon Chouinard Yvon Chouinard, legendary climber, businessman and environmentalist, is the founder and owner of one of the world's most inspiring companies, Patagonia, Inc. Mr. Chouinard talks about his personal history, how he created Patagonia, and the philosophy he uses to run the company. He discusses how he has tried to minimize Patagonia's impact on the environment, such as making fleece clothing from recycled soda bottles. He also talks about his One Percent for the Planet plan in which participating businesses contribute at least 1% of their net annual sales to groups on a list of researched and approved environmental organizations. Series: "Voices" [12/2005] [Humanities] [Business] [Show ID: 11165] Tags: Patagonia business environment. Yvon Chouinard